WHAT IS CONTACT SEGMENTATION?
Contact segmentation is a process of distributing users into different campaigns to send relevant text messages based on the stage of the buying journey they belong to.
Textdrip enables you to assign drip campaigns to your new contact list while importing. You can also distribute your new contacts based on predefined criteria through the Bucket feature.
Benefits of Contact Segmentation
Contact list segmentation contributes to the effectiveness and success of your SMS campaigns, making it an essential tool for you. Here are some benefits of contact segmentation:
Customized Messaging
Segmenting your subscribers to different campaigns allows you to send relevant and customized messages.
Improved Conversion Opportunities
By sending targeted text messaging to your subscribers, you can improve positive response & sales opportunities
Funnel-based Marketing
Create different campaigns for different funnel stages and distribute users based on the funnel stage they belong to.
Why Use Textdrip for Contact Segmentation?
Here are some reasons why you should use Textdrip for the contact segmentation feature:
- 1
User-friendly Interface
Textdrip is an easy-to-use platform for SMS marketing and segmenting your contacts is even easier. You can segment new contacts while importing or through the Bucket.
- 2
Automation
The Bucket allows you to auto-distribute contacts based on predefined criteria and set frequency to streamline the process. This helps you segment your customers more efficiently for targeted messaging.
- 3
Integrated Drip Campaigns
Integration with drip campaigns allows you to assign different campaigns to different lists of contacts. This helps you ensure that your new subscribers receive a well-planned series of messages.
- 4
Cost-efficiency
Access Textdrip’s cutting-edge features for just $34.99 per month, with SMS rates as low as $0.012 per message. This makes Textdrip one of the most affordable and effective SMS marketing platforms available.
A2P 10 DLC COMPLIANCE FOR INCREASED TRUST
Textdrip is a 10 DLC-COMPLIANT tool with features that help improve your messaging ecosystem, increase SMS deliverability, reduce spam, and enhance security.
Learn MoreUse Cases of Contact Segmentation Feature
Contact segmentation allows you to tailor your messages according to the specific needs of your subscribers. Here are a few use cases of this feature:
Create Funnelized Campaigns
Create multiple drip campaigns based on the sales funnel stages that buyers go through to effectively segment new leads based on the buying stage they belong to.
Lead Nurturing
Contact segmentation allows you to group new leads into different campaigns based on the funnel stage they belong to and send personalized nurturing messages.
Automated Onboarding
Companies can use contact segmentation to send automated onboarding information through SMS to their new users by adding them in a specific drip campaign.
Create Specialized Campaigns
Another helpful use of segmentation is assigning contacts based on special use cases e.g., promotional, membership renewals, holiday offers, and other campaigns.
FAQs
How Can I Use DNC Check Within Textdrip?
Segmenting your subscribers is easy with Textdrip. You just have to create different CSV files for the contacts you want to segment and assign them different campaigns. For example, let’s you have two campaigns: one to send onboarding SMS, and another to send promotions texts. So, you can create two CSV files where one file contains a list of new onboarded customers and the second contains the list of existing customers you want to send promotional messages to. Now, import both files one after the other and assign them different campaigns while importing. Doing so, enables you to send targeted SMS tailored to their specific needs.
Can I Automate The Contact Segmentation, Or Do I Need To Manually Categorize Them?
Textdrip offers the Bucket feature to automate contact segmentation. You can set predefined criteria for segmenting your contacts, and the system will automatically distribute them into the intended campaigns. This helps streamline the process and ensures your messages reach the right audience without manual intervention.
How Does The Bucket Feature Work For Lead Distribution?
Bucket helps you automate lead segmentation and distribution. Bucket works on specific criteria to automate lead distribution and segmentation. For instance, you can create multiple Buckets each having different criteria such as Start and End time, Interval, and Days of the week it should run. Thus, whenever you import a contact list and select the Bucket at the time of importing, the intended bucket will automatically start distributing the lead into the intended drip campaigns.
