WHAT IS AN OPT-OUT KEYWORD?
An opt-out keyword is a word that subscribers reply to your promotional messages when they no longer want to receive them from your brand.
Businesses have obligations to provide a clear opt-out option. Textdrip fulfills this requirement by providing several keyword options that users can reply with for auto opt-out.
Benefits of Opt-Out Keyword Feature
Providing a way to opt out of receiving text messages is a necessary compliance requirement for businesses to follow. Here are a few benefits it offers:
Targeted Messaging
Once the uninterested subscribers opt out, you can focus your efforts on engaging with interested audiences and send targeted messages.
Improved Reputation
Avoiding sending messages to uninterested subscribers & showing respect for their privacy can improve your brand’s reputation.
Saving Time & Cost
After users have opted out, it helps reduce costs by preventing sending messages to opted-out subscribers while also saving time & effort.
Why Use Textdrip for Opt-out Keywords
Here are a few reasons to use Textdrip for the opt-out keyword feature:
- 1
Multiple word options
Textdrip provides you with multiple opt-out word options like Stop, Stopall, Stop all, Unsubscribe, Cancel, End, Quit, opt out, optout, dnc, etc. which users can reply with to auto opt-out from the promotional campaigns.
- 2
Set your Custom Opt-Out Text
Apart from the standard opt-out triggers, Textdrip allows you to set custom opt-out keywords that subscribers can reply with to opt out of receiving text messages from you.
- 3
Precise Targeting
Auto opt-out triggered by keywords allows you to improve targeting by sending relevant text content to the interested subscribers who have opted in and enhancing the effectiveness of your SMS marketing campaigns.
- 4
Compliance with Regulations
To align with the SMS marketing compliance requirements, Textdrip enables you to provide a way out for your subscribers to opt-out with simple keywords and avoid costly legal issues and fines.
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Learn MoreUse Cases of Custom Opt-Out Keyword Feature
Textdrip offers opt-out keyword options you can use for your SMS marketing campaigns. Here are a few use cases of the feature:
Increased Targeting
Opt-out keywords help you send the relevant information to interested subscribers only and offer them more personalized content that aligns with their preferences.
Segmentation
Segment your uninterested subscribers from the interested ones by providing them with custom opt-out keywords and tailoring your messaging for increased relevance.
Collect Feedback
You can send one last follow-up message to subscribers who have opted out of receiving texts for confirmation of their request and also ask for their feedback.
A/B Text Your Keywords
You can try out different custom opt-out keywords and text messages to see which ones get fewer opt-outs, helping you refine your messaging for future campaigns.
FAQs
Why Opt-Out Keywords Are Important For SMS Marketing?
Providing a clear way to opt out of text messaging campaigns is a necessary requirement for businesses to comply with regulations. They have a legal obligation to inform their customers about how they can opt out of receiving promotional text messages. Textdrip helps fulfill this obligation by providing you with opt-out keywords that trigger auto opt-out of users from campaigns.
What Are The Generally Accepted Opt-Out Keywords?
Stop, Stopall, Stop all, Unsubscribe, Cancel, End, Quit, opt out, optout, dnc, etc are some of the generally accepted opt-out keywords. Once the recipient replies with such keywords, they automatically opt out of receiving messages from the number.
What Is The Average Opt-Out Rate For SMS Marketing?
The average SMS opt-out rate should be 5% or below, meaning that out of 100 subscribers, there should be 5 or fewer people who opt out of receiving text messages from your brand.
